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Provision of consultancy and expertise services in the field of media and communication for the European Parliament (№5592613)

16 jan

Number: 5592613

Country: Belgium

Source: TED

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Publication date


16-01-2018

Description


  1. Section I
    1. Name and addresses
      European Parliament
      60 rue Wiertz
      Brussels
      1047
      Belgium
      E-mail: [email protected]
    2. Type of the contracting authority:
      European institution/agency or international organisation
    3. Main activity:
      General public services
  2. Section II
    1. Scope of the procurement:
      1. Title:

        Provision of consultancy and expertise services in the field of media and communication for the European Parliament


        Reference number: COMM/DG/AWD/2017/154
      2. Main CPV code:
        79411000
      3. Type of contract:
        Services
      4. Short description:

        Review of trends in consumption of information and different products. Support in the development of media angles for specific target groups. Strategic advice on conception, production, and distribution of products that are dealing with EP priorities. This could include:

        — audiences mapping, studies concerning media consumption trends & potential development of communication and media strategies.

        — advice on changing communication and media practices through all suitable channels including TV, online and printed media, social media, all sorts of (multi) media productions such as animated infographics, media transgressors apps, webdocs, etc.

        — support on analysis of qualitative and quantitative impact. This could include user experience studies and other tools to scientifically assess and consequently improve products.


      5. Information about lots:
        This contract is divided into lots: no
      6. Total value of the procurement:
        Value excluding VAT: 2 000 000.00 EUR
    2. Description
      1. Title:
      2. Additional CPV code(s):

      3. Place of performance:
      4. Description of the procurement:

        The consumption of information is constantly and rapidly changing, with new trends appearing every day. The European Parliament, being a multilingual and complex organisation, aims at setting trends rather than following them with its media strategy. A revision of the existing media strategy of the Parliament must include the review of trends in information consumption and available products. This could include (but is not limited to) elements such as:

        — The selected contractor would be required to review trends of consumption of information as well as different media products and provide expertise on the development of media angles for specific target groups.

        — The selected consultant could be asked to carry out market research on trends concerning the consumption of information, digital technologies as well as different products produced by the European Parliament, taking into account the existing wealth of data.

        — The contractor may be requested to carry out the task of precisely defining target audiences (for future and already available products for all media types, namely TV, radio, printed and online media, social media) and recommendations on how to best target them.

        — Strategic advice could be requested on conception, production and distribution of media products on European Parliament priorities. If necessary, the contractor should support the European Parliament in the creation of customised roadmaps for the development of adaptive media strategies, following the latest trends and latest tools available in the market.

        — The contractor could be asked to provide an analysis of the latest media and communication trends, platforms and tools for the media, advice on changing media practices for TV, online and printed media, social media, including all sorts of (multi) media production, such as animated infographics, media transgressors apps, webdocs, etc.

        — Support on qualitative and quantitative impact assessment, of products offered by the Parliament in order to improve them. This could include user experience studies and other tools to scientifically assess and consequently improve products.


      5. Award criteria:
        Quality criterion - Name: 1. Quality of the offer, understanding of the tasks and objectives / Weighting: 28
        Quality criterion - Name: 2. Quality and justness of the proposed team, in relation with the services required / Weighting: 28
        Quality criterion - Name: 3. Project Management & methodology / Weighting: 14
        Price - Weighting: 30
      6. Information about options:
        Options: no
      7. Information about European Union funds:
        The procurement is related to a project and/or programme financed by European Union funds: no
      8. Additional information:
  3. Section IV
    1. Description:
      1. Type of procedure:
        Open procedure
      2. Information about a framework agreement or a dynamic purchasing system:
        The procurement involves the establishment of a framework agreement
      3. Information about electronic auction:
      4. Information about the Government Procurement Agreement (GPA):
        The procurement is covered by the Government Procurement Agreement: no
    2. Administrative information:
      1. Previous publication concerning this procedure:
        Notice number in the OJ S: 2017/S 150-309665
      2. Information about termination of dynamic purchasing system:
      3. Information about termination of call for competition in the form of a prior information notice:
  4. Section V
    1. Title:

      Provision of consultancy and expertise services in the field of media and communication for the European Parliament


    2. Award of contract
      1. Date of conclusion of the contract: 2017-12-15
      2. Information about tenders:
        Number of tenders received: 8
        Number of tenders received from tenderers from other EU Member States: 0
        Number of tenders received from tenderers from non-EU Member States: 0
        Number of tenders received by electronic means: 0
        The contract has been awarded to a group of economic operators: no
      3. Name and address of the contractor:
        Publicis Media France
        Paris
        France
        The contractor is an SME: no
      4. Information on value of the contract/lot (excluding VAT):
        Initial estimated total value of the contract/lot: 2 000 000.00 EUR
        Total value of the contract/lot: 2 000 000.00 EUR
      5. Information about subcontracting:

  5. Section VI
    1. Additional information
    2. Procedures for review
      1. Review body
        General Court of the Court of Justice of the European Union
        Luxembourg
        Luxembourg
      2. Body responsible for mediation procedures
        The European Ombudsman
        Strasbourg
        France
      3. Service from which information about the review procedure may be obtained
        European Parliament Directorate-General for Communication
        Brussels
        Belgium
    3. Date of dispatch of this notice
      2018-01-04