Advertising campaign services (№7590132)

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Publication date

Description

1. Section I
   1. Name and addresses
      Institut bruxellois pour la gestion de l"environnement
      avenue du Port 86C/3000
      Bruxelles
      1000
      Belgium
      Telephone: +32 25634298
      E-mail: [email protected]
      
   2. Type of the contracting authority:
      Body governed by public law
      
   3. Main activity:
      Environment
      
2. Section II
   1. Scope of the procurement:
      1. Title:
         

         Réalisation de campagnes de communication concernant le bien-être animal

         
         Reference number: 2017A0500
         
      2. Main CPV code:
         79341400, 79341400, 79341400
         
      3. Type of contract:
         Services
         
      4. Short description:
         

         Bruxelles Environnement mène annuellement plusieurs campagnes de sensibilisation d"ampleur variée vers le grand public bruxellois. L"objectif de ces campagnes est de susciter des changements de comportements des citoyens en faveur du bien-être animal.

         Ce marché, sur base de divers thèmes, à pour objectif de permettre la réalisation de cette sensibilisation.

         La mission comprend:

         — la conception de campagnes et de supports,

         — la réalisation des supports (achat d’art, pré-press, production des supports AV),

         — la réalisation de vidéos à diffuser sur les réseaux sociaux,

         — l’achat d’espace média,

         — la diffusion des supports sur divers réseaux,

         — la mise au format des supports,

         — l’organisation des actions de terrain (actions guérillas, événementielles, de proximité),

         — l’organisation de conférence de presse,

         — l’impression des supports (publications, affiches, folders),

         — la livraison de t...(voir documents du marché).

         
         
      5. Information about lots:
         This contract is divided into lots: yes
      6. Total value of the procurement:
         Value excluding VAT: 173 553.71 EUR
   2. Description
      1. Title:
         

         Grandes campagnes

         
         
      2. Additional CPV code(s):
         79341400
         
      3. Place of performance:
         Main site or place of performance:

         région de Bruxelles Capitale, Bruxelles

         
         
      4. Description of the procurement:
         

         Les campagnes de grande ampleur sont des campagnes à destination du grand public, et qui ont pour objectif une sensibilisation générale, via une approche multi-canaux afin de toucher différents publics cibles. Outre les médias traditionnels, et les médias payants, la communication doit présenter un volet important sur les réseaux sociaux, ainsi que des actions de terrain.

         
         
      5. Award criteria:
         Quality criterion - Name: Méthodologie / Weighting: 25
         Quality criterion - Name: La qualité de propositions créatives et guérillas proposées / Weighting: 25
         Quality criterion - Name: Le contenu du plan de communication / Weighting: 25
         Quality criterion - Name: Le réalisme et la complétude du rétroplanning / Weighting: 25
         Cost criterion - Weighting: Non spécifié
         
      6. Information about options:
         Options: no
      7. Information about European Union funds:
         The procurement is related to a project and/or programme financed by European Union funds: no
      8. Additional information:
         
      9. Title:
         

         Moyenne campagnes

         
         
      10. Additional CPV code(s):
          79341400
          
      11. Place of performance:
          Main site or place of performance:

          Région de Bruxelles Capitale, Bruxelles.

          
          
      12. Description of the procurement:
          

          Les actions de moyennes ampleur constituent l’occasion de sensibiliser à d’autres aspects plus précis du bien-être animal. Le public cible est lui aussi plus précis (par exemples les professionnels). Les canaux de communication sont réduits et plus ciblés; réseaux sociaux, relations presse, création de brochures, mailings ciblés, et utilisation des médias propres à Bruxelles Environnement.

          
          
      13. Award criteria:
          Quality criterion - Name: Méthodologie / Weighting: 25
          Quality criterion - Name: La qualité de propositions créatives et guérillas proposées / Weighting: 25
          Quality criterion - Name: Le contenu du plan de communication / Weighting: 25
          Quality criterion - Name: Le réalisme et la complétude du rétroplanning / Weighting: 25
          Cost criterion - Weighting: Non spécifié
          
      14. Information about options:
          Options: no
      15. Information about European Union funds:
          The procurement is related to a project and/or programme financed by European Union funds: no
      16. Additional information:
          
3. Section IV
   1. Description:
      1. Type of procedure:
         Open procedure
      2. Information about a framework agreement or a dynamic purchasing system:
         
      3. Information about electronic auction:
         
      4. Information about the Government Procurement Agreement (GPA):
         The procurement is covered by the Government Procurement Agreement: yes
   2. Administrative information:
      1. Previous publication concerning this procedure:
         Notice number in the OJ S: 2017/S 242-503280
         
      2. Information about termination of dynamic purchasing system:
         
      3. Information about termination of call for competition in the form of a prior information notice:
         
4. Section V
   1. Contract No: 2017A0500
      Lot No: 1
      Title:

      Grandes campagnes

      
      
   2. Award of contract
      1. Date of conclusion of the contract: 2018-04-17
         
      2. Information about tenders:
         Number of tenders received: 3
         Number of tenders received from tenderers from other EU Member States: 0
         Number of tenders received from tenderers from non-EU Member States: 0
         The contract has been awarded to a group of economic operators: no
      3. Name and address of the contractor:
         Shortcut advertising BVBA
         Arduinkaai 29
         Brussel
         1000
         Belgium
         The contractor is an SME: no
      4. Information on value of the contract/lot (excluding VAT):
         
         Total value of the contract/lot: 90 909.09 EUR
         
      5. Information about subcontracting:
         
         Contract No: 2017A0500
         Lot No: 2
         Title:

         Moyenne campagnes

         
         
      6. Award of contract
         1. Date of conclusion of the contract: 2018-04-17
            
         2. Information about tenders:
            Number of tenders received: 3
            Number of tenders received from tenderers from other EU Member States: 0
            Number of tenders received from tenderers from non-EU Member States: 0
            The contract has been awarded to a group of economic operators: no
         3. Name and address of the contractor:
            Shortcut advertising BVBA
            Arduinkaai 29
            Brussel
            1000
            Belgium
            The contractor is an SME: no
         4. Information on value of the contract/lot (excluding VAT):
            
            Total value of the contract/lot: 82 644.62 EUR
            
         5. Information about subcontracting:
            
            
   3. Section VI
      1. Additional information
         
      2. Procedures for review
         1. Review body
            Conseil d"état
            rue de la Science 33, 1040 Bruxelles
            Bruxelles (Etterbeek)
            1040
            Belgium
            
         2. Body responsible for mediation procedures
            
            
         3. Service from which information about the review procedure may be obtained
            
            
      3. Date of dispatch of this notice
         2018-04-18